Search Analyst, L2
Core
Senior Search Analyst managing global search campaigns, optimizing performance, and guiding team members to improve technical goals for international clients.
Role type
Senior IC Search Analyst
Builds
Search campaigns and media plans for global clients
Domain
Digital Marketing / Search Advertising
Required skills
Search platform expertise (Google, Bing, SA360), Campaign management, Keyword research, Performance reporting, QA processes, Media planning tools, Bulk Edits, Reporting tools (Data Studio, Supermetrics, Power BI, Datorama)
Preferred skills
Media planning, Media Buying, Creative strategy, Ad Serving tools (GCM, Sizmek), Bidding Management tools (Marin, Kenshoo, 4C), Verification tools (IAS - MOAT), 3rd party tools (Smartly, Sprinklr, 4C Insights)
Technologies
Google Ads, Bing Ads, SA360, Excel, Data Studio, Supermetrics, Power BI, Datorama, GCM, Sizmek, Marin, Kenshoo, 4C, IAS - MOAT, Smartly, Sprinklr
Responsibilities
Handle daily campaign maintenance including pacing, performance, troubleshooting, and optimization. Research keywords and forecast search volumes, cost rates, and engagement rates. Run campaign QA processes to ensure accurate implementation. Provide clients with recommendations and optimization strategies. Assist in Search and Digital Media training sessions.
Seniority
Senior, hands-on IC
