CRM Lead
Core
Shape and execute CRM strategy to drive product adoption, repeat usage, customer loyalty, and sustainable growth through personalized customer experiences.
Role type
Senior IC CRM Lead (Marketing)
Builds
Personalized customer engagement campaigns and lifecycle strategies
Domain
Financial services / Customer Marketing
Deliverable
product features
Required skills
CRM strategy, customer lifecycle management, customer segmentation, personalization, propensity modeling, A/B testing, multivariate testing, MarTech, stakeholder influence, risk management
Preferred skills
Financial services experience, regulated environment experience, AI adoption, experimentation frameworks
Technologies
MarTech platforms, CRM platforms, experimentation tools
Responsibilities
Own the CRM roadmap, develop customer lifecycle strategies, partner with Product/Data teams, champion testing culture, monitor campaign performance, influence senior stakeholders
Seniority
Senior, hands-on IC