Head of Product Marketing
Core
Building the positioning, messaging, and go-to-market strategy for a higher education assessment platform to capture institutional buyers (DVCs/Pro Vice-Chancellors).
Role type
Senior Head of Product Marketing (Build & Lead)
Builds
Positioning foundation, messaging frameworks, competitive intelligence, and the product marketing function itself.
Domain
Higher Education / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS product marketing leadership, end-to-end positioning and go-to-market ownership, strategic writing and narrative crafting, institutional buyer engagement, competitive intelligence, function building from scratch
Preferred skills
Experience in higher education or complex relationship-driven sectors, intellectual honesty, self-direction
Technologies
None stated
Responsibilities
Define and own company-wide positioning and messaging; improve commercial team effectiveness through better materials and frameworks; manage competitive intelligence and product narrative for new markets; establish product marketing processes and cadence to scale the function
Seniority
Senior, hands-on IC with leadership scope