Marketing Automations Specialist

## About the role HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are looking for a highly skilled Marketing Automations Specialist with hands-on experience in setting up and executing omnichannel marketing automation campaigns. You will play a key role in building and optimising data-driven lifecycle journeys that drive client acquisition, activation, retention, and reactivation, ensuring relevance, personalisation, and compliance at every stage. ## Responsibilities - Campaign Development: - Develop and execute data-driven campaigns aligned with client lifecycle stages and business objectives. - Plan, manage, and implement the overall CRM strategy. - Design and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty. - Use behavioural and trading data to deliver personalised, contextually relevant communications. - Localise customer journeys based on market and regional insights. - Create dynamic segmentation journeys leveraging trading behaviours, demographics, psychographics, and platform interactions. - Utilise dynamic content and conditional logic for advanced personalisation. - Platform Management: - Responsible for end-to-end setup and management of journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar. - Configure, maintain, and optimise CRM platforms and data structures to ensure scalability, accuracy, and compliance. - Collaboration: - Partner with CRM, Content, Design, Product, and Analytics teams to align messaging, timing, and targeting. - Optimisation and Analysis: - Monitor and analyse campaign performance, engagement metrics, and user behaviour. - Conduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and client experience. - Continuously optimise lifecycle journeys to reduce time-to-value, increase activation, and strengthen retention. - Maintain dashboards and performance reports linking CRM activity to business KPIs. ## Requirements - 2+ years of hands-on CRM experience with a proven track record of building and launching omnichannel marketing automation campaigns within the Forex industry. - Deep understanding of client behaviour, regulatory requirements, and industry dynamics, is a must. - In-depth knowledge of client lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies. - Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Solitics, Optimove, etc.). - Strong analytical and project management skills with the ability to prioritise and manage multiple initiatives in a fast-paced environment. - Fluency in English is required (additional languages are a plus). - Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree is a plus). - Exceptional attention to detail, communication skills, and experience in A/B testing. - Applicants must be eligible or have legal authorization to work in the country where the position is based. ## What we offer - Hybrid Work Model (2 days working from home) - Monthly Wolt Vouchers - Comprehensive Health & Life Insurance - Provident Fund (Upon completion of the trial period) - Summer Short Fridays (August) - Additional Paid Annual Leave (up to 30 days, based on years of service) - Birthday Leave - Training & Education Allowance - Udemy Business access - Gym Membership - Referral Bonus Program - Additional Support - Visa Sponsorship and Relocation Assistance