General Manager, Paid Media and Sling Acquisition Strategy
Core
Lead acquisition marketing teams for DISH TV, managing strategy and execution across Acquisition Strategy, Affiliate Marketing, and Owned Media to hit gross adds targets.
Role type
Senior General Manager, Paid Media and Acquisition Strategy
Builds
Subscriber acquisition campaigns for Paid Live, Free, and D2C product lines
Domain
Telecommunications / Streaming Media
Deliverable
production ML models
Required skills
Strategic financial acumen, Cross-functional leadership, AI literacy in marketing tech, Subscriber growth strategy, Multi-channel campaign deployment
Preferred skills
None stated
Technologies
AI-driven analytics tools, Automated media optimization techniques
Responsibilities
Deliver annual/quarterly subscriber gross addition targets while reducing acquisition costs; Direct media budget planning and spend optimization; Execute multi-channel acquisition campaigns; Establish test-and-learn frameworks; Deploy AI-driven analytics; Scale team capability
Seniority
Senior, hands-on IC
