PPC Specialist

## About the role HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic PPC Specialist to join our team. Your role at HFM: - Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, and other search platforms. - Conduct keyword research, audience segmentation, and ad copy testing to maximize CTR and conversions. - Optimize campaigns daily to achieve target KPIs (CPA, ROAS, Conversion Rate, Registrations, Activations etc). - Monitor and report on performance, providing insights and actionable recommendations. - Collaborate with the performance and analytics teams to ensure accurate tracking and attribution. - Stay up to date with new ad formats, trends, and best practices in paid search and digital marketing. - Plan and analyse A/B tests to improve key marketing KPIs. ## Requirements - 2+ years of hands-on experience managing PPC campaigns (Google Ads & Bing Ads required). - BSc/MSc in Marketing, Business, or a related field. - Use tools such as Google Analytics, Google Ads, Google Keyword Planner and other available tools to deliver insightful performance reports. - Solid understanding of conversion tracking, attribution, and data-driven decision-making. - Experience with bidding strategies and campaign optimization. - Experience in the financial, fintech, or FX services industry is an advantage. - Excellent verbal and written communication skills in English. - Ability to manage multiple tasks, prioritise workload, and work efficiently under pressure. - Strong ability to analyse marketing performance, interpret complex data sets, and provide clear insights. - Advanced Excel / Google Sheets skills for data analysis and reporting. ## Nice to have - Google Ads and Microsoft Ads certifications. ## What we offer - Hybrid Work Model (2 days working from home) - Monthly Wolt Vouchers - Comprehensive Health & Life Insurance - Provident Fund (Upon completion of the trial period) - Summer Short Fridays (August) - Additional Paid Annual Leave (up to 30 days, based on years of service) - Birthday Leave - Training & Education Allowance - Udemy Business access - Gym Membership - Referral Bonus Program - Additional Support Visa Sponsorship and Relocation Assisstance ## About the company HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets.