Trade Marketing Manager
Core
Lead trade marketing strategy and execution across channels to drive profitable growth by maximizing sales performance, optimizing trade investments, and leveraging data-driven insights to enhance commercial decision-making.
Role type
Trade Marketing Manager
Builds
Shopper programs, trade channel strategies, in-store promotions, and consumer experience optimization plans
Domain
Consumer Goods / Retail / Vision Care
Deliverable
product features
Required skills
Trade marketing strategy, shopper program development, channel strategy formulation, promotion planning, post-promotion analysis, budget management, Net Revenue Management, data analysis, project management
Preferred skills
FMCG experience, consumer goods environment experience
Technologies
Microsoft Office, CRM, trade marketing software
Responsibilities
Develop and implement key shopper programs; Formulate trade channel strategies focusing on distribution, visibility, product assortment, promotions, and pricing; Develop & implement promotion by channel by segment; Manage trade marketing budgets and allocate resources effectively; Plan and execute in-store promotions, campaigns, and events; Monitor the performance of trade marketing initiatives; Responsible in Net Revenue Management (Gross to Net); Develop and implement in-store consumer experience optimization plan
Seniority
Senior, hands-on IC