Director, Digital Business Transformation
Core
Develops, implements, and manages the organization's digital marketing strategies and assets to drive traffic, generate interest, and optimize customer experience across multiple channels.
Role type
Director, Digital Business Transformation (Marketing)
Builds
Digital marketing strategies, analytics, platforms, and communication assets for ZEISS Vision products and services.
Domain
Optics and optoelectronics industry, Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, SEO/SEM, digital business analytics, team leadership, budgeting, project management, conversion optimization, cross-functional collaboration, B2B/B2C marketing
Preferred skills
MBA with Marketing emphasis, intimate familiarity with Optical industry, experience with multi-national brands
Technologies
SalesForce, SEO tools, PPC platforms, social media management tools, digital marketing automation platforms
Responsibilities
Develop and direct digital marketing strategy and analytics; plan and execute web, email, social media, and display advertising campaigns; manage and coach digital marketing staff; measure campaign performance against ROI and KPIs; optimize user funnels and customer experience; collaborate with Product and Channel marketing teams on launches.
Seniority
Director, strategic leadership with hands-on management
