Marketing Manager, Customer Marketing
Core
Develop, execute, and optimize integrated digital marketing campaigns and content strategies to increase brand awareness, generate demand, and strengthen customer engagement across digital channels for ZEISS Vision Care.
Role type
Marketing Manager, Customer Marketing
Builds
Digital marketing campaigns, content assets, and customer journey workflows for ZEISS Vision Care.
Domain
B2B/B2C Healthcare (Vision Care) and Digital Marketing
Deliverable
product features
Required skills
Integrated digital campaign management, content strategy and creation, marketing automation (Salesforce Marketing Cloud), CRM management, paid media management, social media management, SEO/SEM fundamentals, data analytics and reporting, project management.
Preferred skills
Content creation & strategy, editorial calendar management.
Technologies
Salesforce Marketing Cloud, Google Ads, Google, Facebook, Instagram, LinkedIn, YouTube, TikTok, Microsoft Office Suite.
Responsibilities
Develop and optimize integrated digital marketing campaigns; manage end-to-end digital campaign planning and performance monitoring; create and publish digital content across channels; manage digital and social media strategy and operations; develop executive and corporate content calendars; manage digital lead generation initiatives; monitor campaign performance using analytics tools; collaborate with cross-functional teams on campaign assets and messaging.
Seniority
Mid-Senior level (7+ years experience)
