Marketing Manager, Customer Marketing
Core
Develop, execute, and optimize integrated digital marketing campaigns and content strategies to increase brand awareness, generate demand, and strengthen customer engagement across digital channels for ZEISS Vision Care.
Role type
Marketing Manager, Customer Marketing
Builds
Digital campaigns, content assets, and customer journeys supporting ZEISS Vision Care growth objectives.
Domain
B2B/B2C Healthcare & Optical Technology
Deliverable
product features
Required skills
Integrated digital campaign management, content strategy and creation, social media management, marketing automation, CRM proficiency, paid media management, data analytics, project management
Preferred skills
Salesforce Marketing Cloud expertise, SEO/SEM knowledge, storytelling
Technologies
Salesforce Marketing Cloud, Google Ads, LinkedIn, Facebook, Instagram, YouTube, TikTok, Microsoft Office Suite
Responsibilities
Manage end-to-end digital campaign planning and optimization; Create and publish engaging digital content across multiple channels; Manage digital and social media strategy and day-to-day operations; Develop executive and corporate content calendars; Collaborate with cross-functional teams to support strategic business initiatives; Monitor campaign performance using analytics tools to drive insights and ROI improvements.
Seniority
Mid-Senior, hands-on IC
