Senior Manager – Growth & Channel Marketing Manager
Core
Develop, execute, and scale integrated marketing strategies across trade, channel, and partnership functions to drive transformative growth for Carl Zeiss India Vision Care.
Role type
Senior Manager, Growth & Channel Marketing
Builds
Integrated marketing strategies, channel programs, retail activations, and partnership initiatives for Vision Care products.
Domain
Consumer Optics / Vision Care
Deliverable
product features
Required skills
Go-to-Market planning, Channel and trade marketing, Commercial orientation, Retail activation design, Performance analysis, Budget ownership, Event management, Team leadership
Preferred skills
CRM/marketing automation proficiency, Advanced Excel and PowerPoint
Technologies
CRM, Marketing automation tools, Excel, PowerPoint
Responsibilities
Own end-to-end Go-to-Market planning for products; Develop and execute channel marketing plans and trade programs; Manage business partner programs and in-store brand experiences; Act as SPOC for eyewear frames and full spectacle solutions; Own channel schemes and incentive programs lifecycle; Monitor and analyze campaign ROI and partner performance; Lead and develop direct reports and agency partners.
Seniority
Senior Manager, hands-on leadership