Partner Marketing Enablement Manager (f/m/d)
Core
Coach and equip channel partners to shift from ad-hoc marketing to measurable, end-to-end Account-Based Marketing (ABM) programs, building the content and data foundations for scale.
Role type
Senior Partner Marketing Enablement Manager
Builds
End-to-end partner marketing programs, executive-level content, joint marketing plans, and data foundations for distributors, resellers, and system integrators.
Domain
B2B Technology / Channel Partner Management
Deliverable
product features
Required skills
Channel partner management, Account-Based Marketing (ABM), marketing automation, executive-level content creation, data foundation building, budget allocation by KPI, workshop facilitation, strategic coaching.
Preferred skills
Experience in complex software or technology environments, pioneering spirit in B2B marketing trends.
Technologies
Marketing automation tools, digital marketing platforms.
Responsibilities
Design, pilot, and scale partner programs including executive customer programs; translate company goals into tailored marketing plans for partners; coach partners through workshops to improve marketing results; own the data foundation by closing contact gaps; allocate co-marketing budgets based on revenue targets; help partners adopt marketing automation workflows; act as a bridge between Marketing, Partner Management, and Sales to drive pipeline growth.
Seniority
Senior, hands-on IC
