Senior Manager – Growth & Channel Marketing Manager
Core
Develop, execute, and scale integrated marketing strategies for trade, channel, and partnership functions to drive growth for Carl Zeiss India's Vision Care business.
Role type
Senior Manager, Growth & Channel Marketing
Builds
Integrated marketing strategies, channel programs, retail activations, and partnership initiatives for Vision Care products.
Domain
Consumer Optics / Vision Care / Retail
Deliverable
product features
Required skills
Go-to-Market planning, Channel and trade marketing, Commercial orientation, Retail activation design, Performance analysis, Budget ownership, Event management, Team leadership
Preferred skills
CRM proficiency, Marketing automation tools, Advanced Excel and PowerPoint
Technologies
CRM, Marketing automation tools, Excel, PowerPoint
Responsibilities
Own end-to-end Go-to-Market planning for existing and new products; Develop and execute channel marketing plans and trade programs; Manage business partner program marketing planning and execution; Plan and execute in-store branding and consumer experience initiatives; Act as central marketing SPOC for eyewear frames and full spectacle solutions; Own the full lifecycle of channel schemes and incentive programs; Monitor and analyze partner activation and campaign ROI; Own the annual channel marketing calendar and budget plan; Plan and own B2B trade activations and partner-facing events; Lead, coach, and develop direct reports and agency partners.
Seniority
Senior Manager, hands-on leadership