Head of Relational Marketing Intelligence - Ad & Media Company(A&M)
Core
Lead the development of 'Relational Marketing Intelligence' by connecting client business challenges with Rakuten's ecosystem data and AI to drive long-term customer value and business growth.
Role type
Senior strategy & consulting leader (Head of Relational Marketing Intelligence)
Builds
Proprietary 'Relational Marketing Intelligence' methodologies, frameworks, and solutions
Domain
Advertising & Media / Marketing Strategy / Data Intelligence
Deliverable
client delivery
Required skills
Strategic advisory, CRM strategy, Customer Lifetime Value (LTV) modeling, Customer segmentation, Integrated marketing strategy, Data-to-insights translation, Cross-functional leadership, KPI design, Business growth planning
Preferred skills
Experience in consulting, advertising agency, or corporate management planning
Technologies
AI, Data analytics platforms, CRM systems
Responsibilities
Engage in strategic dialogue with CMOs and executive leadership to identify business challenges; Formulate medium- to long-term customer strategies centered on increasing LTV; Design CRM, customer portfolio, and loyalty strategies; Build integrated customer strategies covering the entire lifecycle; Deepen customer understanding by leveraging data and intelligence from the Rakuten ecosystem; Conceptualize marketing strategies combining client first-party data with Rakuten assets; Systematize methodologies and frameworks for 'Relational Marketing Intelligence'; Develop new services and business models based on these insights; Lead strategic projects spanning sales, data, research, product, and media teams.
Seniority
Senior, hands-on IC with strategic leadership