Business Development Lead, Product Marketing - Marketing Cloud Platform Department (MCPD)
Core
Drive revenue and adoption of in-house marketing software services for internal and external clients across the Rakuten ecosystem.
Role type
Senior Business Development Lead, Product Marketing
Builds
Marketing, customer loyalty, incentives, satisfaction, retention, and engagement service portfolio (via careerplan.io/jobs/1038505-143-business-development-lead-product-marketing-marketing-cloud-platform-department-mcpd-at-ra)
Domain
Marketing Technology (MarTech) / Big Data
Required skills
Product sales management, go-to-market strategy, pipeline management, client acquisition, cross-selling, pricing strategy, budget management, risk management, product roadmap influence, quantitative analysis
Preferred skills
CRM tool usage (Salesforce)
Technologies
Salesforce
Responsibilities
Achieve and grow revenue from internal and external clients; Create and execute go-to-market strategies; Acquire and onboard new clients; Propose product/service pricing and support budgeting; Manage product budget and forecasting; Influence product development priorities and roadmap with client feedback
Seniority
Senior, hands-on IC