Business Development / Project Lead (Marketing Solutions) - Platform Strategy Supervisory Department, Incubation Department (PFSD)
Core
Lead end-to-end business development and initiative execution for new marketing solutions leveraging Rakuten's ecosystem assets (points, advertising, data, AI) to drive growth and revenue.
Role type
Senior business development / project lead (marketing strategy)
Builds
Integrated marketing solutions and new business initiatives for Rakuten's ecosystem
Domain
E-commerce, Fintech, Digital Marketing, Platform Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Business model design, hypothesis testing, cross-functional leadership, stakeholder alignment, KPI definition, strategic planning
Preferred skills
Revenue model design, data analysis (SQL/BI), product/advertising/loyalty program experience, executive presentation
Technologies
Points systems, Advertising platforms, Data analytics tools, AI solutions
Responsibilities
Conceive and design business models for new initiatives, identify opportunities via consumer insights and data, lead cross-functional teams from planning to launch, present proposals to senior leadership, evaluate performance and drive post-launch growth
Seniority
Senior, hands-on IC with strategic ownership