Business Growth & Marketing Strategy (Manager Candidate) - Marketing Division
Core
Formulate and execute web marketing strategies to acquire Rakuten Mobile subscribers by leveraging Rakuten Group's ecosystem and external media channels.
Role type
Manager-level Business Growth & Marketing Strategy
Builds
Rakuten Mobile subscriber acquisition campaigns and web marketing initiatives
Domain
Telecommunications / Digital Marketing
Deliverable
product features
Required skills
Business planning, Business development, Web marketing strategy, Data analysis, Market research, Campaign management, Cross-functional collaboration, External media partnership management, Customer segmentation, Strategic planning
Preferred skills
Data analytics, AI in marketing
Technologies
SEM, SNS advertising, Affiliates, SEO, AI
Responsibilities
Collaborate with internal businesses and external media to maximize subscriber acquisition; Utilize Rakuten's data assets and AI for marketing optimization; Plan and manage point campaigns; Research and analyze market trends and competitor activities; Optimize initiatives based on customer demographic analysis.
Seniority
Manager, hands-on leadership
