Bundle Growth Senior Manager
Core
Lead strategic development and cross-functional activation of bundle and add-on offerings across the customer journey, focusing on NFL Network/NFL+ Premium integration within DTC bundles like ESPN Unlimited.
Role type
Senior Manager, DTC Marketing Strategy
Builds
Scalable frameworks for bundle marketing across acquisition, engagement, retention, and win-back efforts
Domain
Sports media, Direct-to-Consumer (DTC), Subscription services
Deliverable
product features
Required skills
Subscription marketing strategy, DTC lifecycle marketing, Cross-functional stakeholder alignment, Go-to-market strategy development, Consumer value proposition definition, Multi-channel campaign execution
Preferred skills
Media/streaming/sports industry experience, Bundle/add-on packaging expertise, Creative and CRM team partnership, Matrixed organization navigation
Technologies
CRM, Marketing front doors, Landing pages, Sport-specific marketing integrations
Responsibilities
Lead marketing strategies for bundle and add-on positioning; Define integration of key bundle components into subscriber value proposition; Develop communication strategies across channels and touchpoints; Partner with media teams on audience prioritization; Collaborate with NFL marketing to define offering integration; Support immediate campaign opportunities and long-term acquisition/retention strategies
Seniority
Senior, hands-on IC with strategic leadership
