Manager, Product Marketing - New Content Experiences & Product Innovation
Core
Develop positioning, go-to-market strategy, and consumer messaging for new content types and product innovations across Netflix's global entertainment ecosystem.
Role type
Manager, Product Marketing
Builds
New content experiences (Games, Live Events, Podcasts) and product features for Netflix members
Domain
Entertainment / Streaming / Digital Media
Deliverable
product features
Required skills
Product marketing strategy, global campaign execution, consumer positioning, cross-functional collaboration, product roadmap development, project management
Preferred skills
B2C marketing, entertainment industry experience, global product launches
Technologies
None stated
Responsibilities
Develop positioning for key product launches, collaborate with product teams to shape member experience innovations, build go-to-market strategies for new launches, assess product launches to identify key stories, navigate cross-functional environments to ensure alignment, serve as the bridge between product and marketing teams
Seniority
Manager, hands-on IC