Senior Manager Growth & Content Optimization
Core
Lead a marketing team to drive player acquisition, engagement, retention, and revenue growth across a diverse portfolio of gaming products using data-driven strategies and omnichannel campaigns.
Role type
Senior Manager, Growth & Content Optimization
Builds
Integrated marketing plans, customer engagement strategies, and MarTech capabilities for gaming products
Domain
Gaming / Interactive Entertainment
Deliverable
product features
Required skills
Strategic growth marketing, customer lifecycle management, media planning, performance marketing, content strategy, campaign optimization, data-driven decision making, team leadership, budget management, cross-functional collaboration
Preferred skills
Marketing technology expertise, storytelling, project management, business acumen
Technologies
MarTech platforms, CRM, SEO/SEM, paid media channels
Responsibilities
Lead and coach a team of Marketing Managers; Develop and oversee integrated marketing plans; Establish cohesive brand presence; Drive portfolio growth via customer acquisition; Act as SME for marketing technology; Guide prioritization of marketing initiatives; Oversee execution of campaigns across paid media, CRM, social, and PR; Monitor portfolio performance and KPIs; Partner with cross-functional teams and agencies
Seniority
Senior, hands-on IC with team leadership
