Specialist, Prospect Audience Design
Core
Transform raw customer data into actionable audience insights and activate them across media platforms to enhance sales and customer loyalty for Ford vehicles and mobility services.
Role type
Specialist, Audience Strategy & Activation (Marketing Analytics)
Builds
Customer audience profiles, segmentation frameworks, and addressable audience segments for media planning.
Domain
Automotive marketing, data analytics, and digital media activation.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Data analysis, segmentation framework design, feasibility checks, audience profile creation, CDP/DMP configuration, data pipeline troubleshooting, QA and match rate optimization, SQL querying, Excel proficiency.
Preferred skills
Marketing technology experience, third-party data provider experience (e.g., Experian), media planning/buying background.
Technologies
Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Google Ads, Meta Ads, DSPs, Experian, Microsoft Office Suite.
Responsibilities
Query and analyze first-, second-, and third-party data to identify customer cohorts; Draft segmentation proposals and present them for strategic review; Estimate segment volume and viability; Aggregate data points to build holistic audience profiles; Create visual audience profile decks for creative and media teams; Maintain a centralized audience catalog; Build and configure audience segments within CDPs and DMPs; Manage automated data syncs to external ad networks; Audit audience sizes, match rates, and data pipelines.
Seniority
Specialist, hands-on execution with strategic support.