Manager - Retail Marketing
Core
Lead Disney Consumer Products' marketing efforts in India to drive franchise growth, elevate brand equity, and support retail/e-commerce expansion through insight-driven strategies and large-scale activations.
Role type
Manager, Retail Marketing
Builds
Retail and e-commerce expansion, large-scale experiential activations (mall events, pop-ups), franchise-led programs
Domain
Consumer Products, Retail, Entertainment (Disney IP)
Deliverable
product features
Required skills
Strategic campaign leadership, B2B negotiation with retailers/mall operators, project management, budget management, stakeholder ecosystem management, franchise management, integrated marketing execution, ROI tracking
Preferred skills
Existing relationships with mall operators and retailers, Tier 1 retail environment experience, Adobe Creative Suite proficiency
Technologies
Microsoft Office, Adobe Creative Suite
Responsibilities
Develop and execute integrated marketing campaigns aligned with brand priorities; Lead end-to-end campaign delivery from planning to on-ground execution; Drive large-scale experiential activations; Build and maintain relationships with mall operators and retailers; Manage agencies and vendors to deliver high-quality activations; Develop and manage efficient marketing budgets
Seniority
Manager, hands-on IC
