Ecommerce Acquisition Lead
Core
Own and grow new customer acquisition on BoostMobile.com by optimizing the end-to-end web buy flow from device/plan selection through checkout.
Role type
Senior IC ecommerce acquisition lead
Builds
Web buy flow for Boost Mobile and Gen Mobile
Domain
Telecom / Wireless / Ecommerce
Deliverable
production ML models
Required skills
Ecommerce acquisition strategy, Conversion rate optimization (CRO), Funnel analytics, A/B testing, Adobe Analytics, Adobe Commerce (Magento), Adobe Experience Manager (AEM), AI-driven personalization, Cross-functional collaboration
Preferred skills
Predictive modeling, Referral traffic management, Affiliate partnership optimization
Technologies
Adobe Analytics, Google Analytics, Optimizely, Adobe Target, Adobe Commerce, Adobe Experience Manager, Customer Data Platforms (CDPs)
Responsibilities
Optimize new customer journey across device purchases, BYOD activations, and plan selection; Drive conversion improvements via systematic A/B testing and funnel analysis; Monitor daily acquisition KPIs and identify friction points; Manage referral traffic and affiliate partnerships; Lead go-to-market execution for new device launches and promotions; Leverage AI and predictive analytics for dynamic buy flow experiences
Seniority
Senior, hands-on IC