Chargé de campagnes & marketing automation en alternance
Core
Supporting specialists in designing and evolving lead generation and customer retention campaigns for a sustainable mobility company.
Role type
Marketing Campaign & Automation Apprentice
Builds
Multi-channel marketing campaigns, customer retention workflows, and personalized user journeys.
Domain
Sustainable mobility / Automotive leasing
Deliverable
Product features (marketing campaigns & automation workflows)
Required skills
Multi-channel campaign planning, marketing automation workflow creation, advanced segmentation, content creation, visual design adaptation, project coordination, KPI analysis, user journey analysis
Preferred skills
Digital marketing experience, CRM management, data analysis, design sensitivity, UX awareness
Technologies
Eloqua, Marketing Cloud
Responsibilities
Plan multi-channel campaigns (email, SMS, web), create and optimize automation workflows, design personalized customer journeys, write engaging content, coordinate internal teams and external partners, monitor and analyze campaign KPIs
Seniority
Junior, hands-on IC (Apprentice)