Senior Paid Social Specialist
Core
Develops and implements paid social media strategies to attract customers, increase online presence, and generate online leads for direct retail strategy.
Role type
Senior Paid Social Specialist
Builds
Paid social media campaigns on Facebook, LinkedIn, TikTok, and Snapchat
Domain
Digital Marketing / Sustainable Mobility
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social advertising expertise, campaign automation, feed management, data analysis, budget management, creative asset briefing, stakeholder collaboration
Preferred skills
Agile methodology, international experience, first-party data utilization
Technologies
Facebook, LinkedIn, TikTok, Snapchat, Channable, Smartly.io, Google Analytics
Responsibilities
Build, execute, and scale social media advertising campaigns; manage budgets and drive ROI; analyze campaign performance and translate data into insights; collaborate with country marketing teams and external agencies; onboard and train new specialists
Seniority
Senior, hands-on IC