Specification Program Specialist
Core
Develop, implement, and optimize specification marketing programs to increase adoption among architects, engineers, and design professionals.
Role type
Senior marketing program manager (specification strategy)
Builds
Specification marketing initiatives, engagement programs, and strategic partnerships
Domain
Construction materials / Water solutions / B2B marketing
Deliverable
product features
Required skills
Program management, strategic planning, data analysis, stakeholder management, project management, vendor management, market research, content development, cross-functional collaboration
Preferred skills
Experience in construction/MEP markets, CRM/marketing automation proficiency, digital engagement tool expertise, influence without authority
Technologies
Microsoft Office, CRM systems, marketing automation platforms, specification platforms
Responsibilities
Lead strategy and execution of specification programs, evaluate program performance and market trends, develop annual marketing plans, manage external vendor relationships, research industry trends, oversee educational initiatives and communications, guide development of specification support tools
Seniority
Senior, hands-on IC