Marketing Manager CRM B2B (m/w/d) bei M-net
Core
Develop and implement a CRM strategy for the B2B sector, executing upsell, cross-sell, and lead generation campaigns for internet, telephony, mobile, networking, and security solutions.
Role type
B2B CRM Marketing Manager
Builds
Automated marketing processes and customer journey campaigns for B2B telecom/IT solutions
Domain
Telecommunications and IT
Deliverable
product features
Required skills
CRM strategy development, B2B marketing, campaign management, data analysis, stakeholder collaboration, project management, competitive analysis
Preferred skills
Salesforce or BSI-Customer-Suite proficiency, digital marketing expertise
Technologies
Salesforce, BSI-Customer-Suite, Datawarehouse tools
Responsibilities
Develop CRM strategy, execute upsell/cross-sell campaigns, manage customer acquisition and retention, automate marketing processes, monitor campaign performance, conduct competitive analysis, manage external agencies
Seniority
Mid-level, 2+ years experience
