Senior Performance Marketing Manager (m/w/d)
Core
Building and optimizing in-house performance marketing for a beauty retailer's e-commerce channel across paid search, social, and affiliate channels.
Role type
Senior Performance Marketing Manager
Builds
E-commerce sales and customer acquisition for a beauty retailer
Domain
Beauty retail / E-commerce
Required skills
Multi-channel paid media strategy, budget management, ROAS/CPA optimization, Google Ads, Bing Ads, Meta Ads, TikTok Ads, Affiliate marketing, Google Analytics, A/B testing, creative optimization
Preferred skills
Amazon Ads, Beauty industry experience
Responsibilities
Develop and implement holistic performance marketing strategies, manage and optimize campaigns across Google, Bing, Meta, and TikTok, analyze campaign performance and implement improvements, build and manage affiliate partnerships, conduct A/B tests on creatives and landing pages, monitor market trends and competitor performance
Seniority
Senior, hands-on IC