CRM Specialist Marketing Automation & Customer Journey (m/w/d)
Core
Designing and optimizing customer journeys and CRM communication for kitchen brands (Schüller, next125, Systemo) to drive product positioning and service communication.
Role type
Marketing Automation Specialist (CRM & Customer Journey)
Builds
Automated CRM campaigns, customer journey maps, and lead nurturing workflows for Schüller, next125, and Systemo.
Domain
Furniture manufacturing / Digital Marketing
Required skills
Salesforce Marketing Cloud, CRM marketing, lifecycle marketing, email marketing, customer journey mapping, lead nurturing, segmentation, personalization, data analysis, technical understanding of data structures and interfaces
Preferred skills
Digital performance optimization, cross-functional collaboration
Technologies
Salesforce Marketing Cloud
Responsibilities
Conceive, build, and develop customer journeys for schueller.de and next125.com; Develop target-group-specific CRM communication and lead nurturing/lifecycle marketing tracks; Operate Salesforce Marketing Cloud; Set up, implement, and optimize automated CRM campaigns and customer journeys; Analyze CRM and campaign KPIs, create reports, and derive optimization measures; Coordinate data structures, processes, and technical requirements with internal and external interfaces; Optimize segmentations, automations, and customer journeys based on user and campaign data.
