Senior CRM Manager (m/w/d)
Core
Responsible for end-to-end CRM and lifecycle marketing strategy, execution, and measurement to increase customer retention and revenue.
Role type
Senior CRM Manager (E-commerce)
Builds
Automated customer journeys, personalized email campaigns, and dynamic product recommendations.
Domain
Beauty & Personal Care E-commerce
Deliverable
production ML models
Required skills
CRM strategy, Klaviyo, Shopify, automation flows, segmentation, A/B testing, GA4, Looker Studio, HTML/CSS, economic thinking, team leadership
Preferred skills
Experience with Braze, Emarsys, or Bloomreach, Beauty/Fashion industry background
Technologies
Klaviyo, Shopify, GA4, Looker Studio, HTML, CSS
Responsibilities
Design and execute CRM strategy and automation flows, manage newsletter campaigns, drive personalization initiatives, analyze campaign performance, lead junior CRM staff, collaborate with cross-functional teams
Seniority
Senior, hands-on IC