(Senior) Digital Strategist (m/w/d)
Core
Develops integrated digital strategies, multi-channel campaigns, and customer experience initiatives for B2B clients, optimizing digital presence and sales funnels.
Role type
Senior Digital Strategist (IC)
Builds
Multi-channel strategies, digital platform optimizations, and customer journey maps
Domain
Digital Marketing / B2B Services
Deliverable
product features
Required skills
Digital strategy, Experience strategy, Website/platform strategy, Success measurement, Human-centric design, Customer journey mapping, Data-driven decision making, Creative briefing, Cross-functional collaboration
Preferred skills
Automotive industry experience, Retail industry experience
Technologies
PowerPoint, Figma, Excel
Responsibilities
Conduct qualitative merchant interviews and derive strategic insights; Analyze current digital status and recommend optimizations; Optimize websites and B2B portals for UX/UI; Conceive and present multi-channel strategies; Define KPIs and work with data teams to translate insights into actions; Develop new social media formats for merchants.
