Junior Account Based Marketing Specialist (m-f-d)
Core
Planning, executing, and optimizing targeted marketing programs for strategic target customers and industries to strengthen customer loyalty and drive revenue.
Role type
Junior Account Based Marketing Specialist
Builds
Personalized marketing campaigns and customer journeys for selected accounts
Domain
B2B Technology / Software / Cloud
Deliverable
product features
Required skills
Account Based Marketing strategy, B2B Demand Generation, Customer Journey Management, Stakeholder analysis, Multi-channel campaign planning, Marketing automation, CRM systems, Analytics and reporting, Project management
Preferred skills
IT/Software/Cloud industry experience, Executive briefing support, Content marketing, Event marketing
Technologies
Salesforce, Dynamics 365, Marketo, Eloqua, HubSpot, Marketing Automation platforms, CRM systems, Analytics platforms
Responsibilities
Develop and implement ABM strategies for defined target accounts; Coordinate with sales teams to identify and prioritize strategic accounts; Conduct account and stakeholder analysis; Create personalized marketing campaigns along the customer journey; Plan and execute integrated multi-channel campaigns; Measure and analyze engagement, pipeline contribution, lead quality, and marketing ROI; Optimize ABM processes and tools.
Seniority
Junior, 2–4 years experience