Account Based Marketing Specialist (m-f-d)
Core
Develops and executes strategic Account-Based Marketing (ABM) programs for selected strategic accounts and industries to deepen customer relationships and drive pipeline growth.
Role type
Senior Account Based Marketing Specialist
Builds
Integrated, personalized marketing campaigns and customer journeys for enterprise accounts
Domain
B2B Technology / SaaS
Required skills
Account-Based Marketing strategy, B2B demand generation, stakeholder analysis, multi-channel campaign orchestration, intent data utilization, CRM and marketing automation, performance analytics, executive engagement, project management
Preferred skills
Experience in IT/Software/Cloud/Workplace technology, complex B2B sales cycle understanding, event and content marketing
Technologies
Salesforce, Dynamics 365, Marketo, Eloqua, HubSpot
Responsibilities
Develop ABM strategies for strategic accounts, coordinate with sales teams on account prioritization, conduct market and stakeholder analysis, orchestrate personalized multi-channel campaigns, manage executive briefings and customer workshops, analyze KPIs and optimize campaign performance, collaborate with internal partners and agencies
Seniority
Senior, hands-on IC