Senior Marketing Automation Specialist (m/w/d)
Core
Senior CRM Automation Specialist responsible for technical implementation and operational coordination of cross-channel marketing campaigns for international clients.
Role type
Senior IC marketing automation specialist (CRM)
Builds
Push, E-mail, In-App, and Loyalty campaigns
Domain
Digital marketing, CRM, Loyalty programs
Required skills
CRM operations, marketing automation, cross-channel campaign management, team coordination, agile project management, segmentation, personalization, offer logic, HTML/CSS, responsive email templates, DCO
Preferred skills
Plexure, Braze, Liquid, Litmus, E-mail on Acid, QSR/Retail/Loyalty industry experience
Technologies
Plexure, Braze, Litmus, E-mail on Acid, HTML, CSS, Liquid
Responsibilities
Coordinate CRM automation team and manage campaign pipeline; Establish workflow standards and support team onboarding; Collaborate with Marketing, Product, and Digital teams; Serve as subject matter expert for clients and support pitches; Build and maintain automation workflows across channels; Develop responsive email templates and manage campaign assets; Create content modules for dynamic content optimization
Seniority
Senior, hands-on IC
