Marketing Manager (m/w/d)
Core
Plan, execute, and optimize performance marketing campaigns, SEO/GEO, content, and paid media to drive new customer acquisition for PACE Drive Business and the corporate brand.
Role type
Marketing Manager (Performance, SEO, Content, Paid Media)
Builds
Digital marketing campaigns, website content, and customer lifecycle communications for PACE Drive and PACE Mobility products.
Domain
Mobility / SaaS / Digital Infrastructure
Required skills
Performance marketing, SEO, GEO (Generative Engine Optimization), Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, CRM automation (Braze), budget management, data analysis
Preferred skills
Print media, agency management, Generative AI tools (Claude), Tech/Mobility/SaaS background
Technologies
Google Ads, LinkedIn, Meta, Google Analytics, Braze, Claude
Responsibilities
Plan and optimize performance campaigns for new customer acquisition; Manage SEO and Generative Engine Optimization (GEO) strategies; Create content for website, social media, blog, and sales materials; Execute and optimize paid media campaigns across channels; Manage campaign budgets and evaluate ROI; Coordinate with product, design, and external agencies.
Seniority
Mid-level (3+ years experience)