Teamlead CRM und Customer Experience (m/w/d)
Core
Lead the CRM team to drive growth and measurably improve customer experience by defining strategy, managing campaigns, and leveraging data and technology across the customer journey.
Role type
Team Lead, CRM and Customer Experience
Builds
Customer development strategy, lifecycle marketing campaigns, loyalty programs, and personalized customer experiences
Domain
E-Commerce, Digital Marketing, Customer Experience
Required skills
Team leadership, CRM strategy, Lifecycle marketing, Marketing automation, Personalization, Loyalty program design, Analytics and A/B testing, E-commerce processes, KPI management (Retention, Churn, CLV), AI and data-driven process understanding
Preferred skills
Experience with AI tools, Prompt Engineering, Conversational AI
Technologies
E-mail, App, Browser Push, Print-Mailings, Landingpages, BI and Analytics tools, AI tools
Responsibilities
Lead and develop the CRM team, define customer segments and goals for retention and upselling, manage omnichannel campaigns, build personalized trigger-based automation, design loyalty benefits and programs, analyze customer behavior and optimize journeys via A/B testing, connect customer feedback with transactional and behavioral data to drive improvements