Senior Brand Manager OTC (m/w/d)
Core
Lead a non-prescription (OTC) brand in the pharmaceutical sector, driving portfolio expansion and growth in Germany and Austria.
Role type
Senior Brand Manager (OTC)
Builds
OTC pharmaceutical brands and product lines
Domain
Pharmaceuticals / Consumer Health
Deliverable
product features
Required skills
Brand strategy, portfolio management, go-to-market execution, 360-degree marketing, data analytics, team leadership, budget management
Preferred skills
HCP communication, digital media planning, agency management, international rollout
Technologies
IQVIA, SAP ERP, MS Office
Responsibilities
Develop brand strategy and drive portfolio extensions; execute go-to-market plans and manage the marketing mix; lead cross-functional projects like product launches; manage budget and P&L; train internal and external sales teams; coordinate with agencies and international marketing.
Seniority
Senior, hands-on IC
