Senior Brand Manager OTS (m/w/d)
Core
Lead OTC brand strategy, portfolio expansion, and Go-to-Market execution for a consumer health brand in Germany and Austria.
Role type
Senior Brand Manager (OTC)
Builds
OTC pharmaceutical brand portfolio and market presence
Domain
Consumer Health / OTC Pharmaceuticals
Deliverable
product features
Required skills
Brand strategy, portfolio management, Go-to-Market execution, P&L management, agency management, market analysis, cross-functional project leadership, digital marketing, sales enablement
Preferred skills
Experience in FMCG, cosmetics, food supplements, or consumer health; distributor/licensing models; SAP ERP
Technologies
SAP ERP, MS Office
Responsibilities
Develop brand strategy and drive portfolio extensions; Execute Go-to-Market plans and manage marketing mix; Manage budget, costs, and P&L results; Lead cross-functional projects like product launches; Train and enable internal and external sales teams; Manage external agencies for media and creative; Monitor market and competition; Represent the brand at external events.
Seniority
Senior, hands-on IC
