Team Lead Marketing Campaigns (m/w/d)
Core
Lead the Marketing Campaigns team to align company and sales goals with customer needs, creating relevant marketing that drives impact.
Role type
Senior Marketing Campaign Team Lead
Builds
Integrated marketing campaigns, local market launches, and trade shows
Domain
B2B Industrial Technology Marketing
Deliverable
product features
Required skills
Team leadership, integrated campaign planning and optimization, customer journey management, budget and KPI management, cross-functional collaboration, strategic thinking, data-driven analysis
Preferred skills
B2B marketing experience, coaching and talent development, stakeholder management
Technologies
Marketing automation tools, CRM systems, analytics platforms
Responsibilities
Provide technical and disciplinary leadership to the Campaigns team; Translate strategic marketing priorities into concrete responsibilities and campaign actions; Plan, steer, and optimize integrated marketing campaigns and trade shows; Manage communication budget and campaign KPIs; Collaborate with specialized marketing functions, sales, and external agencies
