SEA-Manager (m/w/d)
Core
Strategically and operationally manage paid search campaigns to drive qualified leads and profitable sales for an e-commerce furniture company.
Role type
Senior Search Engine Advertising (SEA) Manager
Builds
Google Ads campaigns (Search, Shopping, Performance Max), Microsoft Advertising, and remarketing strategies
Domain
E-commerce / Furniture / Hospitality
Required skills
Google Ads (Search, Shopping, PMax), Google Merchant Center, Google Analytics 4, Google Tag Manager, Looker Studio, conversion tracking, keyword research, competitor analysis, budget management, ROAS/CPA analysis
Preferred skills
Microsoft Advertising, UX design collaboration, SEO integration, AI-driven advertising tools
Technologies
Google Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Looker Studio, Microsoft Advertising
Responsibilities
Develop and execute SEA strategy for visibility and profitable sales; Plan, manage, and optimize paid search campaigns; Analyze search intent and competitor landscapes; Create and optimize ad copy and product feeds; Test landing pages and ad variations; Develop conversion tracking and reporting; Collaborate with SEO, social media, and sales teams
Seniority
Senior, hands-on IC
