Specialist Digital Marketing & Business Development (m/w/d) in Heidelberg / Ladenburg
Core
Develop and manage digital marketing campaigns and performance marketing to generate qualified client inquiries for a law firm, with a specific focus on the German-Chinese business sector.
Role type
Specialist Digital Marketing & Business Development
Builds
Digital marketing campaigns, content for website and social media, SEO/SEA initiatives
Domain
Professional services (Law firm/Accounting) + Digital Marketing
Required skills
Performance marketing, B2B service marketing, Google Ads, LinkedIn Ads, Meta Ads, Web analytics, Content creation, SEO/SEA
Preferred skills
Chinese language skills, Experience in law firm or accounting environment
Responsibilities
Develop and steer digital measures and performance marketing campaigns, Analyze source, quality and KPIs of new inquiries, Create and optimize content for website and social media, Support SEO and SEA measures, Prepare technical topics and international activities
Seniority
Specialist, 2-3 years experience
