Senior Marketing Manager B2B (m/w/d)
Core
Build and execute B2B marketing strategy and campaigns for high-precision laboratory equipment, generating qualified leads and creating marketing materials.
Role type
Senior B2B Marketing Manager
Builds
Marketing strategy, online campaigns (LinkedIn, Google, SEO), website, brochures, social media content, and lead management processes.
Domain
Life Sciences / Medical Technology / Laboratory Equipment
Required skills
B2B marketing strategy, digital lead generation, content creation, CRM process development, agency coordination, event planning
Preferred skills
Experience with technical products, CRM system setup
Technologies
LinkedIn Ads, Google Ads, SEO, CRM systems
Responsibilities
Develop and execute marketing strategy, manage online advertising campaigns, create marketing materials, optimize website for lead generation, coordinate lead handover with sales, manage external agencies, plan trade shows and events
Seniority
Senior, hands-on IC
