Marketing Manager Automation (gn) Vollzeit/ Teilzeit (hybrid)
Core
Responsible for marketing automation strategy, developing data-driven scalable email campaigns along the customer journey with a focus on cross- and upselling to drive revenue growth and customer lifetime value.
Role type
Marketing Manager (Marketing Automation)
Builds
Scalable email campaigns, lead nurturing journeys, and personalized customer communication
Domain
B2B Mobility / SaaS / Marketing Technology
Required skills
Marketing automation strategy, email campaign development, lead nurturing, cross-selling and upselling, customer lifetime value optimization, Next Best Action (NBA), CRM segmentation and trigger logic, data-driven optimization, A/B testing, conversion optimization, API and data model understanding, international campaign management, GDPR compliance
Preferred skills
Predictive analytics, AI-driven personalization, hypothesis formation, Uplift models, decision logic
Technologies
HubSpot, CRM systems, Marketing Automation platforms
Responsibilities
Develop and implement fully automated email campaigns along the customer journey; Design and develop scalable lead nurturing journeys; Develop and optimize cross- and upselling campaigns for international existing customers; Analyze campaign performance and derive data-based optimization measures; Integrate and utilize Next Best Action (NBA) approaches for personalized customer communication; Define CRM-relevant target groups, customer segments, and trigger logic; Coordinate collaboration with external agencies and service providers
Seniority
Mid-Senior, hands-on IC
