Performance Marketing & Tracking Manager (m/w/d)
Core
Managing cross-company digital marketing and tracking activities for the IBO Holding group, focusing on server-side tracking, ad campaign optimization, and data flow integrity.
Role type
Senior Performance Marketing & Tracking Manager
Builds
Optimized ad campaigns, reliable data pipelines, and scalable tracking infrastructure for multiple companies
Domain
Digital Marketing / E-commerce / Data Analytics
Required skills
Server-side tracking, Google Tag Manager (Server-Side), Google Analytics 4, Meta Conversion API, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Spotify Ads, Shopify, AI tools for marketing
Preferred skills
Technical understanding of events, tags, triggers, and data flows, experience with modern AI tools
Technologies
Google Tag Manager, Google Analytics 4, Meta Conversion API, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Spotify Ads, Shopify
Responsibilities
Conceive and develop server-side tracking, set up and monitor conversion tracking, optimize ad campaigns across multiple platforms, ensure data transmission reliability, analyze KPIs, and develop digital marketing structures across the group
Seniority
Senior, hands-on IC