Online-Marketing-Manager (m/w/d)
Core
Plan, script, and optimize paid advertising campaigns (Meta, TikTok, etc.) to generate leads and measurable results for Bartz Immobilien.
Role type
Performance Marketing Manager
Builds
Lead generation campaigns, video ads, funnels, and landing pages
Domain
Real Estate / Digital Marketing
Required skills
Paid media strategy, copywriting, funnel optimization, KPI analysis, creative scripting, budget management, cross-functional collaboration
Preferred skills
Experience with TikTok Ads, managing >200k€ ad spend, organic brand building
Technologies
Meta Ads, TikTok, Google Ads, Canva, Adobe
Responsibilities
Plan and execute performance campaigns for lead generation; Script and produce video ads; Develop and optimize funnels and landing pages; Manage multi-digit budgets and optimize based on KPIs (ROAS, CPA); Ensure clean tracking and create performance reports; Monitor market trends and competition; Collaborate with leadership and sales teams
Seniority
Mid-Senior, hands-on IC