SENIOR PERFORMANCE & CRM MARKETING MANAGER (M/W/D)
Core
Building and optimizing B2B performance and CRM marketing structures, lead qualification, and marketing automation for a modular construction company.
Role type
Senior Performance & CRM Marketing Manager
Builds
Automated marketing funnels, lead routing, and performance marketing campaigns
Domain
Construction / B2G (Public Sector)
Required skills
B2B Performance Marketing, CRM Management, HubSpot, Marketing Automation, Lead Qualification, Data Analysis, KPI Reporting, Project Management, Team Leadership, Google Ads, SEO
Preferred skills
Public Sector Marketing, B2G Marketing, Construction Industry Knowledge, LinkedIn Personal Branding, Design Tools
Responsibilities
Build and optimize CRM and funnel structures in HubSpot, Segment target groups and implement automated email campaigns, Develop and optimize tracking concepts and CTAs, Plan and optimize performance marketing measures (Google Ads, SEO, AI), Create briefs for website and content projects, Manage students, freelancers and agencies, Establish handover processes between marketing and sales
Seniority
Senior, hands-on IC