Leiter Marketing (m/w/d)
Core
Lead marketing strategy and operations for EHRET, positioning the brand and developing new business fields while ensuring measurable synergy between marketing and sales.
Role type
Senior Marketing Director (B2B)
Builds
Integrated marketing strategies, new market structures, and demand generation for new business fields.
Domain
B2B manufacturing / construction materials
Required skills
B2B marketing leadership, Go-to-market strategy, trade channel development, international marketing, digital & AI marketing, brand governance
Preferred skills
Experience with architects and planners, French market knowledge, digital tool proficiency
Technologies
Digital marketing tools, AI-driven marketing platforms
Responsibilities
Lead and develop the marketing team, develop and implement integrated marketing strategies, execute Go-to-Market and market entry strategies, develop trade channels in new business fields, enhance market coverage in existing fields, coordinate marketing and sales, manage external communication, deploy digital and AI marketing approaches, organize trade shows and events, ensure consistent brand presence.
Seniority
Senior, hands-on IC
