Founding Marketing Lead
Core
Build and scale Rebar's marketing engine for an AI-powered quoting platform serving commercial HVAC, electrical, and plumbing suppliers and subcontractors.
Role type
Founding Marketing Lead (hands-on IC)
Builds
Demand generation, brand presence, content engine, and GTM strategy for construction AI software.
Domain
B2B SaaS / Construction Technology / AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS demand generation, performance marketing (LinkedIn/Google Ads), ABM execution, event-led pipeline operations, sales enablement creation, customer call participation, AI tooling for marketing automation, funnel optimization, messaging for practitioners.
Preferred skills
Early-stage startup experience, founder-led content collaboration, podcast production, webinar management, trade show sponsorship strategy.
Technologies
LinkedIn Ads, Google Ads, CRM, enrichment tools, attribution platforms, AI content tools.
Responsibilities
Own demand generation across paid acquisition, lifecycle marketing, and outbound campaigns; run performance marketing end-to-end; establish Rebar's voice in the market via content and thought leadership; manage customer story and testimonial engine; support strategic GTM and partnerships; leverage AI to increase marketing velocity; measure and optimize campaign performance and CAC.
Seniority
Founding, hands-on IC
