Senior Marketing Manager (m/w/d)
Core
Lead marketing strategy, team management, and cross-channel campaigns for a family-owned retail brand, focusing on loyalty programs and customer retention.
Role type
Senior Marketing Manager
Builds
Marketing strategies, cross-channel campaigns, loyalty programs, and brand identity assets
Domain
Retail (Fashion, Lifestyle, Footwear)
Deliverable
product features
Required skills
Marketing strategy, team leadership, cross-channel campaign management, loyalty program development, data-driven reporting, Adobe Creative Suite, CMS, CRM systems
Preferred skills
Experience in retail (Fashion, Lifestyle, Footwear), strategic thinking, project management
Technologies
Adobe Creative Suite, CMS, CRM, Analytics tools
Responsibilities
Manage and organize the marketing team; Develop marketing strategy with the executive board; Design and execute cross-channel marketing campaigns; Oversee brand identity and corporate consistency; Drive loyalty program strategy and activation; Monitor campaign performance and create reports
Seniority
Senior, hands-on IC