Online-Marketing-Manager (m/w/d)
Core
Designing, planning, and executing targeted email marketing campaigns and CRM automation processes using SAP Emarsys to drive sales for a media and e-commerce company.
Role type
Online Marketing Manager (Email & CRM)
Builds
Email marketing campaigns, CRM automation workflows, and data-driven marketing processes
Domain
E-commerce / Media / Retail
Required skills
SAP Emarsys (Campaigns, Automation, Predict, Relational Data), Email Marketing Strategy, CRM Management, Data Analysis, KPI Tracking, API Integration, Segmentation
Preferred skills
Experience in other digital marketing channels, Technical understanding of data flows
Responsibilities
Conceive and manage targeted email campaigns in SAP Emarsys, Develop and optimize lifecycle and trigger automations, Analyze marketing KPIs and derive optimization measures, Collaborate on data flows and system interfaces, Monitor new digital marketing opportunities
Seniority
Mid-Senior, hands-on IC
