Marketing Manager (w/m/d)
Core
Develop and execute strategic Account Based Marketing campaigns and Go-to-Market concepts for B2B software solutions serving the international event and exhibition industry.
Role type
Senior B2B Marketing Manager (Strategy & ABM)
Builds
Strategic marketing initiatives, ABM campaigns, and product launch concepts for event management software.
Domain
B2B SaaS / Event & Exhibition Technology
Required skills
Account Based Marketing strategy, B2B marketing campaign planning, Go-to-Market strategy, Event planning, Market analysis, CRM/Marketing automation tool proficiency, Stakeholder management
Preferred skills
Experience in software/SaaS environment, Strategic thinking, Project management
Technologies
CRM systems, Marketing automation platforms, Analytics tools
Responsibilities
Design and execute ABM campaigns for target accounts, Plan and organize trade show participation and customer events, Develop positioning and Go-to-Market concepts for new products, Conduct market and competitive analysis, Manage external service providers and partners
Seniority
Senior, hands-on IC
